Droves of fans took advantage of the inaugural National Cinema Day on Saturday, September 3, and many of those patrons choose to see the re-release of Spider-Man: No Way Home once again.
Even with $3 tickets across the country, Spider-Man took home the win, with an estimated $6 million for the three day weekend, and $7.6 million for the four-day Labor Day frame.
The brand new National Cinema Day event attracted more than 8.1 million ticket buyers (according to EntTelligence), boosting sales, attracting reluctant movie-goers, and rewarding those who regularly attend movie theaters.
Many locations around the country sold out of all tickets, to all movies playing on Saturday, so Spidey wasn’t the only one that benefitted from the low prices.
Top Gun: Maverick finished a close second to No Way Home, with an estimated $5.5 million for the three day weekend, and $7 million for the four day weekend. Maverick also soared past the $700 million mark, cementing itself as the undisputed domestic and international box office champion of the year so far.
Universal’s re-release of Jaws in IMAX and Real 3D also packed in fans of the original summer blockbuster with $2.3 million over the standard three day weekend.
Time will tell if National Cinema Day becomes an established Labor Day event, so stay tuned to Conskipper for more details regarding the level of success of NCD