So far, Paramount is taking a decidedly different approach in terms of the marketing of their upcoming Snake Eyes: G.I. Joe Origins film than 2009 and 2013’s adaptations, going out of their way to appeal to the original 1980s kids that fell in love with the silent ninja.
While he is certainly no longer silent (or perpetually masked for that matter), Paramount ‘s “Knowing is Half the Battle” homage is sure to resonate with those who grew up watching the original cartoons with a bowl full of Frosted Flakes on a Saturday morning. The Joe PSA-inspired stop-motion clip (produced by Stoopid Buddy Stoodios) explains why Snake Eyes may be a little different than the “kids” remember him, and why his fellow action figures are going to have to wait for a potential sequel.
It is unclear at this point how much the new film will use the original source material (the animated series and Marvel’s G.I. Joe comic series by Larry Hama), but it certainly may peak the interest of old school Joe fans.
Snake Eyes: G.I. Joe Origins stars Henry Golding as Snake Eyes, Andrew Koji as Storm Shadow, Úrsula Corberó as Baroness, Samara Weaving as Scarlett, Haruka Abe as Akiko, Tahehiro Hira as Kenta and Iko Uwais as Hard Master and is directed by Robert Schwentke.
Look for Snake Eyes: G.I. Joe Origins only in theaters on July 23.