What more could moviegoers ask for in a Hollywood summer blockbuster?

What more could moviegoers ask for in a Hollywood summer blockbuster?
General Mills has a sweet new gift for fans of the Will Ferrell classic Christmas film, Elf. The company will release a new limited edition cereal inspired by the movie.
Justin Long and Celebrity Authentics have joined forces to give fans an opportunity to bid on autographed memorabilia for a great cause. Long will auction personally-owned, autographed memorabilia in Celebrity Authentics’ Premium Auction 30 to benefit The Girls Home.